Why should anyone business care about the local rankings for the primary keyword, even though he is not a local business?
That's why local SEO for photographers is important.
The answer is simple: Google’s organic traffic ranks only organic search results, which means that the organic rankings of local business listings in Google are all important. But how will that organic traffic be used to generate revenue for your business? Remember, the purpose of your site and business is to sell your products and services. So the benefit is that Google will place your listing higher in the results, which will increase your website traffic and click-through rates.
You Are Influencing Your Competition is a huge problem for small businesses.